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aka Leo
MINI Cooper
MINI Cooper is a Car Brand well known 100% worldwide, which is very popular among young people for its cost, retro-modern styling and easy driving accessibility, so as a young person, don't think about having a car away from these possibilities...think Mini.
Service
Advertising, Print & Exhibition Campaign
Client
MINI Cooper
Year
2003
This campaign was thought about the insights of the youth in that year (2003), for which it was very well positioned and revalued the brand, raising sales.
It's a masterpiece visually speaking, because we show (potentially speaking) the MINI as it is.
In one way, it's talking from young to young.
The Slogan
Don't Think Big, Think MINI brings us to reality, what goes through the minds of young people and how they make it happen.
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